about me

Hi I’m Chris! I’m currently a student at UC Berkeley studying Political Economy with a concentration in Technology pursuing certifications in Design Innovation and Entrepreneurship. Both creative and strategic, I’ve always led with a perspective rooted in innovation and design thinking — whether in my dozen ongoing personal passion projects or in a work environment.

Professionally, I’ve led the development of high level go-to-market strategies, crafted multi-million dollar integrated marketing campaigns, and led projects from ideation to execution. I understand all stages of the business and creative processes, and thrive best creating seamless solutions in high level work.

On campus, I currently lead UC Berkeley’s chapter of the American Advertising Federation, project managing the development of a year-long integrated marketing campaign in preparation to compete against 200 schools across the country pitching to a corporate client. I also teach DESINV 198, a course on the foundations in brand identity and graphic design each semester.

Always seeking to grow, I’m passionate about impacting businesses and the people they serve by creating exciting experiences — expanding the way we think about how brands interact, reach, and resonate with audiences.

Where it all Began

It was Thanksgiving day. Most kids my age were making turkeys out of paper plates and construction paper. Me? Founding my first business…selling egg nog to my own family.

Not even 24 hours later, Egg Noggin’ Delicious evidently filed for bankruptcy after owing investors (my mom) $16.74 at the end of the night.

Yet, dragging my desk back to my room, Dollar Tree poster in hand, I left creatively fulfilled. Little did I know that scribbling slogans and engaging messaging (who can resist 50 cent egg nog?) and devising business strategies (attempting to conquer my household’s seasonal beverage market) would be what I’d pursue as a career.

WhEre I’ve Been

Currently, I’m leveraging my experience in technology and innovation to drive impactful solutions in a professional landscape. I’m most excited by the intersection between business and design thinking and how we can utilize that middle ground to create immersive experiences within marketing and strategy.

Most recently, I’ve devised program strategy at Microsoft within Xbox, and executed high level go-to-market sales strategy at Salesforce.

Looking ahead, I’m excited at the possibilities to continue driving change through seamless solutions in multifaceted work. If it’s one thing I’ve learned: strategy and creative are not mutually exclusive, but work best together in symbiosis.

Some Things I’ve Done

  • Bronze ADDY Award

    For my role as Co-Director and DP of our long form ad spot for Indeed titled "Job Just Right," we received a Bronze ADDY Award in the Television Commercial category in the American Advertising Federation SF Ad Club Student Division

  • NSAC Best Presenter Award

    As one of four speakers pitching UC Berkeley's "Better on Cold" campaign devised for Tide, our team each individually received the Best Speaker Award in our Regional Division Competition

  • Coveted Calligrapher Campaign

    One of 25 selected artists for the Coveted Calligrapher Campaign - a fundraiser aimed at bringing awareness to the impacts to small businesses during COVID-19

  • 1st Place Tide Pitch

    As part of our submission for the 2024 National Student Advertising Competition, I had to opportunity to represent Team UC Berkeley as one of four speakers pitching our winning campaign out of 200+ teams in front of P&G executives

  • Founded Small Business "Super Weird Things"

    At the age of 15 I launched my brand Super Weird Things, which sold self-designed apparel, stickers, art prints, and digital products with a mission to inspire embracing your inner weird